ChatGPT in Business: Ally, Risk and Data Protection

ChatGPT and other artificial intelligence tools can be valuable allies for companies, but they also create risks when personal data, confidential information or internal documents are entered without control.

AI and data protection

The Spanish Data Protection Authority has published guidance on artificial intelligence, including a guide on adapting AI products and services to the GDPR. The key idea is to apply privacy by design, minimisation, transparency, security and accountability.

Risks of using ChatGPT in business

• Entering personal data of clients, employees or candidates.
• Sharing contracts, files or confidential information.
• Using outputs without human review in relevant decisions.
• Failing to inform when data is processed through AI tools.
• Not controlling providers, data locations or service terms.

Good practices

• Define an internal AI use policy.
• Prohibit personal data input unless authorised and assessed.
• Use corporate versions with security controls where needed.
• Always review outputs before using them.
• Document purposes, legal basis and providers.

Conclusion

ChatGPT is neither a threat by itself nor a magic solution. It is useful when used with internal rules, human review and data protection by design.